ITT Goulds Pumps Add Positive Pressure To This Year’s Holiday Season

Leading Water Pump Solutions Provider Tackles Residential Water Pressure Issues

MORTON GROVE, Illinois – December 6, 2010 – ITT, a global water leader and the worldʼs largest supplier of pumps and systems to transport, treat and control water and other fluids, announced that this holiday season the company has launched an awareness campaign to address the issue of inconsistent water flow in new and older
residential homes.

“Inconsistent water pressure is something we can all relate to,” said Monica Levy, ITT spokesperson. “From weak shower streams to not being able to get soap out of your laundry, inconsistent water pressure can plague anyone at anytime. This is why weʼve initiated an awareness campaign on how to solve this frustrating problem. By raising awareness and offering solutions to plumbers, contractors and consumers, we hope to eventually alleviate the water pressure problem.”

Inconsistent water pressure can be attributed to a variety of causes, including faulty pressure regulators, corrosion buildup, leaky pipes or dirty aerators. Regardless of the cause, inconsistent pressure is an issue that plagues many homes, making simple tasks much more difficult than they should be.

As part of the companyʼs awareness campaign, ITT launched consumer-focused ads, a ʻPump Up The Pressureʼ sweepstakes and live demonstration events at area shopping malls in the greater Baltimore/Delaware/Maryland/Virginia market. Consumers had the chance to win a $10,000 bathroom makeover and other prizes, get a first-hand look at the results of inconsistent water pressure, and talk with Goulds preferred pump professionals and master plumbers about solutions www.pumpupthepressure.com.

Working with its network of ITT Goulds preferred pump professionals, the company offered solutions to homeowners experiencing water pressure issues. As the global leader in water pumps and systems, ITT offers an array of products/services to meet any homeownerʼs needs.

“The holidays are a stressful time for people,” Levy said. “With family and friends coming for visits and homes filled with guests, the problem of inconsistent water pressure will definitely come into play. Our hope is that we can raise awareness enough to help alleviate some of that stress, and provide homeowners with the water pressure they expect.”

PHOTOS: To download a hi-res photo of the Goulds Aquavar AB II visit www.h-a-intl.info:8000 and enter the following information:

USERNAME: ittmedia
PASSWORD: media

Once logged in, you can find the photo in the “Goulds” folder.

If you have questions about print or digital images, please contact Tim Ward at 312-332-4650 ext. 18 or at tward@h-a-intl.com.

About Goulds:
Goulds Pumps, a brand of ITT Corporation, is a leading manufacturer of centrifugal and turbine pumps, controllers, variable frequency drives and accessories for residential and commercial water supply and wastewater applications. www.goulds.com

About ITT Corporation:
ITT Corporation is a high-technology engineering and manufacturing company operating on all seven continents in three vital markets: water and fluids management, global defense and security, and motion and flow control. With a heritage of innovation, ITT partners with its customers to deliver extraordinary solutions that create more livable environments, provide protection and safety and connect our world.

Headquartered in White Plains, N.Y., the company generated 2009 revenue of $10.9 billion. www.itt.com